Three Promotions That Changed My Business

These aren't just any promotions. These are Brian Reardon's three best, and last year, they helped him successfully grow his business, Monster Music. Learn how to get existing customers hooked on a second instrument; drive people into your showroom during traditionally slow periods; increase music lesson enrollment (he boosted his by a third); and take advantage of an underused weapon in layaways. Walk away with three promotions to start the new year strong. They might just change your business, too.