Turn Your Rental Customers Into Your Top Customers

Every year, a surge of new customers tumble right into our laps during the back-to-school rental season. And every year, we provide their instruments and supplies and move on, not to see most of these customers again until June. But with even the slightest marketing effort, these clients can be converted into your most profitable customers. Liz Reisman, owner of Creative Music Center, shares no-hassle ideas to turn rental customers into customers for life using tools you already have in your business. It really works!