Unlocking and Unleashing Creativity
Unlocking and Unleashing Creativity
Thursday, January 25, 2018 — 4:00 pm to 4:59 pm PST
While most conversations about record production focus on equipment and technique, this panel will focus on the creative process and the role of the producer in that process. Grammy-winning producers Michael Beinhorn, Frank Filipetti, Niko Bolas, Mark Needham and Ross Hogarth discuss their perspectives on topics, including interpersonal dynamics, communication and working with artists in a recording environment, the importance of pre-production and best practices within the pre-production process, ways to maintain an immersive environment and a good creative flow throughout a recording, and more. Daniel Keller of Get It In Writing moderates the session.

Join Us in Person for The NAMM Show
With a focus on innovation, the education offerings at The NAMM Show will help to prepare your business for the year to come.

Discover the Benefits of a NAMM Membership
Power our industry’s advocacy efforts by joining the NAMM community, featuring show access, education, discounts, networking, the Global Report and more!