How Spending $250 Can Triple Your Sales and Turn Old Inventory

Raegan Michelle Medeiros, John Michael's Music

Raegan Medeiros took $250 and paired it with creativity and collaboration for a sale that truly tripled her store’s Saturday income and turned old inventory. How did this add up? By partnering with local radio stations, manufacturers reps and regional bands, they created an event with plenty of appeal for customers. They reconfigured their store layout, upped their outreach via phone calls, e-mails and social media, and brought in a “wheel of fortune” to turn up the excitement. Learn the steps to set up a similar event in your store!