Finding Profit in Educational Events

Recitals, student showcases, clinics, reading sessions—they’re not just educational events, they’re also profit opportunities. Industry veteran James Harding, president of Gist Piano Center, will show you how to turn your in-store education programs into powerful and profitable marketing events with a few easy-to-implement tips. He’ll discuss how to use video before each event to build excitement for upcoming products and promotions; the importance of a short, punchy “personal message” before each event; and how some careful “decorating” can bring real cash to your bottom line.