Social Media: How One Person Can Do It All

Sam Ash Music is one of the largest and longest-running music retailers in the United States for a reason: It constantly looks for new ways to reach its customers. And with the growth of social platforms—Facebook, Twitter, Instagram and more—there are more customers to reach out to in unique ways, with new avenues popping up almost every day. So which ones should a music retailer focus on? Short answer: as many as possible! Ben Ash, director of social media at Sam Ash Music, will show you why. He’ll discuss the most effective ways to reach and retain your audience on multiple social media platforms—and how one man is able to do it all on his own. Hear the best practices of a music retail leader.