How to Attract Millennial Customers, Employees and Students

Millennials—people ages 15–35—are not to be ignored. They’re now the largest generation and will outspend baby boomers within the next two years. Business looks bright for music retailers embracing millennial culture. In this session, millennial expert, music industry veteran and Music Inc. magazine columnist Ravi will explain how you can attract and retain millennial customers, employees and students. He’ll dissect the psyche of this younger generation and provide actionable tips and tools to help influence their decisions. Ravi bridges the divide between baby boomers and millennials, allowing both to maintain their principals while finding common ground where they can excel together.