Thinking Outside the Box in Manufacturer/Artist Relations

Building bonds between manufacturers and music artists has become ever more innovative and practical. Whereas giving your product to an artist in hopes of him or her performing with it has certainly been of benefit to both parties, modern relationships demand more customized attention to the customer. This panel, composed of both manufacturers and artists, will discuss the unique type of mutually beneficial relationships they have developed.

Panel: Brian Hardgroove, bassist, Public Enemy; David Missall, Manager, Customer Development & Application Engineering, Sennheiser; John Bastanelli , EVP of Product Management, Presonus; Jimmy Landry, Head of Artist and Public Relations, Cakewalk/Gibson and Will Evans, Artist Relations, Focusrite/Novation.

Moderator: Tim Shuttleworth, AES Board of Governors.

Presented in cooperation with the Audio Engineering Society.