How We Broke Into the School Music Business

In just three years, Blues Angel Music has built a sizable school music business using limited resources. In this session, Stephen Olsen, the company’s general manager, will show you how Blues Angel did it and also offer best practices you can use to grow your own school music business, or enter the market for the first time. He’ll discuss tips for appealing to band directors, ideas for winning over parents when you can’t win over band directors and how to advertise effectively without blowing your entire budget.