How to Design a Year-Round Promotional Calendar (Part 1)

Presented by Danny Rocks, The Company Rocks

Successful stores never stop promoting—it’s a year-round activity. How do you know what to promote and when to run the promotions? You begin by scheduling promotions on your calendar. Join Danny Rocks as he shares the best promotional campaign ideas gathered from NAMM dealers around the country. No matter what you specialize in—school music, combo, pianos—you will take home solid ideas for running successful promotions year-round.

*Attendees can join in for one or both parts of this session, beginning at 12 p.m. and 12:30 p.m.