Getting Twitter: Much More than Meets the Eye

Presented by Scott Robertson, APR, Director of Marketing & Communications, NAMM

"Why would anyone care that I'm having wheat toast for breakfast?" you ask as you stare at a blank screen and admit that you just don't "get" this Twitter thing. Don't worry, there's another side of Twitter that will feed you information and insights on your current and future customers' attitudes and behavior—if you know how to use it. Everything you always wanted to ask them at your fingertips—in 140 characters or less. This fun, interactive session will show you how to make the most out of the hottest microblogging site on the Web.