Retail Training Summit: Social Media and Online Marketing

Immerse yourself in the inner workings of social media and online marketing. Presented by Jenn Herman, leading Instagram blogger and social media authority, this training will give you an in-depth knowledge of what works in social media today and how to grow your music retail business online. You’ll interact with real-world examples and dissect content to best understand the strategies that lead to success, whether it’s making sense of algorithms or digging into analytics. Herman will cover the differences between the major social media platforms, measuring and interpreting results, time-management tactics, how to define success with social marketing, developing your brand voice and style, and steps to growing your audience—the right way.