Creative Ways to Find New Piano Customers

It’s a different world today for piano and keyboard retailers. It doesn’t matter if it’s an acoustic or digital—piano customers are out there, but we have to go after them. This panel discussion, moderated by Music Trades Magazine columnist Bob Popyk, includes piano retailers Bob Gallagher from Ohio, Tim Paul from Illinois, Britt Cawthon from Texas, Angela Harmon from Washington and Nicholas Estrada from California. They’ll share new ideas to promote the benefits of learning to play, working with teachers, creating an effective internet presence, hosting outside promotions, holding concerts and clinics, having class lessons, going after the senior market and much more.