Tips for Launching a Music Festival at Your Store

In the last five years, Island Music has grown its annual Rocktoberfest into a major community music festival with more than 5,500 attendees, 20 bands and new sales to boot. The event has also strengthened the retailer’s ties to the community—in 2018 alone, Rocktoberfest raised nearly $40K for the local school music and arts program. In this session, you’ll get tips, best practices and advice to launch and grow a music fest at your own retail business. Join Matt Silkworth, manager of Island Music, as he shows you how to host and promote a successful festival event that draws people into your store, generates sales and creates tighter bonds with the community.