Basic Marketing for Smart Music Store Owners

Marketing is part science, part art, and just filled to the brim with a ton of jargon, acronyms and theory. And some of that stuff can be very useful in running your business. Learn the difference between goals, strategies, tactics—and why you should know and care about these terms. Don't have a marketing plan for your store? No problem! We'll walk through one together as you ask questions, learn from your peers—and have some fun.