Guerilla Tactics Series: How to Advertise Your Music Store Events in the Local Media Without Spending a Dime!

Presented by Raegan Medeiros, John Michael’s Music and Sound

Everybody loves a good story–especially your local news reporters. They love a story that is easy for them to re-tell and that appeals to their local readers and listeners. Do you have a good story to tell about your local music programs? Would you like get the local media to write about your in-store music events and contests? Would you like to learn how to write a good press release—one that gets printed and talked about? Then come to this session and learn how Raegan Medeiros of John Michael’s Music and Sound works with her local newspapers and radio stations to get her music store’s stories told and retold. She will share her secrets for getting quarter-page coverage in the local paper—without spending a dime!