Online marketing is a jungle that can ravage budgets in the blink of an eye. It’s never been more critical for music businesses to know what connects with customers—and what doesn’t. Join Larry Bailin, who Yahoo’s marketing team called “one of the top minds in the business,” for this forward-thinking Breakfast Session.

Multiple Grammy- and ACM-award-winning producer/engineer Chuck Ainlay of METAlliance has worked with legendary artists, including Miranda Lambert, Mark Knopfler, George Strait, Taylor Swift, Lee Ann Womack, Steve Earle, Lyle Lovett, Emmylou Harris and The Dixie Chicks. Hear Ainlay discuss the importance of High-Resolution Audio and ways to improve the art of music recording.

Join the Recording Academy Producers & Engineers Wing as it explores the hot topics related to today’s rapidly evolving recording landscape. Moderated by esteemed industry journalist Dan Daley, the panel will feature top Nashville producers and engineers Jeff Balding (Don Henley, Taylor Swift), Gary Paczosa (Dierks Bentley, Alison Krauss) and Shannon Sanders (India.Arie, Jonny Lang).

Who says you can’t write songs on a DAW? This must-attend session by audio industry guru Craig Anderton covers how to make a computer work for you, not against you, during the songwriting and recording process—from lyrics to song structure to a workflow that maximizes the opportunities for inspiration.

WAV, AAC, MP3, FLAC, ALC—what do they all mean? Can you hear the difference between them? Top Nashville mastering engineer Glenn Meadows gives an overview of current audio file formats and how they affect what people can and cannot hear. He’ll delve into current delivery formats, including streaming, with audible demonstrations.

Email marketing remains one of the most effective promotional tools for a music retail business. If you aren’t using email marketing, or if your email promotions aren’t paying off like they should, join marketing and sales guru Bob Negen of WhizBang! Training for this lively session.

Video is fast becoming a major component of a music retail marketing strategy. At this session, you’ll discover how to get started with video marketing and, more importantly, how to get noticed in the crowded world of YouTube and Facebook. And if you’re already marketing with video, you’d find out how to improve upon your strategy.

Want to get found on Google? Improving your store’s search ranking and overall presence doesn’t require a huge budget or full-time Web department. Donovan Bankhead of Springfield Music will walk you through what you’ll want to know—looking at no-cost and low-cost ways to cover all your Google bases.

At this opening Breakfast Session, you’ll hear from an elite group of music retailers: 2014’s NAMM Top 100 category winners. If you’ve ever wondered how these companies rise above the rest—and how they took home a Top 100 honor—you’ll find out here. NAMM President and CEO Joe Lamond will sit down with these retail leaders in a series of up-close, one-on-one interviews.

Technology icon Steve “Woz” Wozniak comes to the 2015 NAMM Show for a once-in-a-lifetime interview. Wozniak co-founded Apple in 1976 and is the mind behind the US Festival and countless technological innovations, including the Apple I and II and the universal remote control. He’ll share insights on innovation, the creative process and entrepreneurship that you won’t hear anywhere else.