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How to Make the Most of the Ukulele Explosion
- NAMM U Post
For many music retailers, the ukulele has become a sure-fire income generator, and for Middle C Music, it’s now essential for creating new sales, foot traffic...
5 Reasons Your Website Isn’t Working: Change It Now!
- NAMM U Post
Have you invested time and resources into your website and online presence, only to see lackluster results? As it turns out, your solution could be hiding in...
Cost-Effective Ideas for Growing Your Lesson Operation
- NAMM U Post
Big Music runs one of the hippest and most successful music lesson programs in the world. Recently, the company boosted student sign-ups by 15 percent, from...
How to Create Custom Promotions to Rock Your Bottom Line
- NAMM U Post
In this super-charged half-hour, Leslie Faltin of Instrumental Music Center will share her most successful, profitable and sales-generating promotions—and how...
5 Things You’re Doing Wrong on Social Media
- NAMM U Post
Why don’t more people comment on your Facebook posts? How do you get more followers on Instagram? Are these social media accounts even driving traffic to your...
Unlock Your Lesson Program’s Full Potential by Abandoning Industry Norms
- NAMM U Post
Resonate Music School & Studio is one of the fastest-growing lesson operations in North America, hosting 1,000 music lessons per week and operating a 24-...
5 Online Marketing Trends to Help You Increase Sales
- NAMM U Post
The future is here, and there’s never been a better time for music businesses to harness the power of online marketing. You can now make use of cutting-edge...
How to Win in the Age of Disruption
- NAMM U Post
We live in an age of disruption. Every week, it seems there’s a new strategy, technology or social media that’s a “must use” or game-changer for your music...
Groove – The No Treble Podcast Live Recording With Bass Legend Michael Anthony
- NAMM U Post
In the past few years, Groove – The No Treble Podcast has become one of the biggest audio shows for bass players, and is building one of the largest oral...
NAMM YP Presents Joel Menchey of Menchey Music Service (Double Session)
- NAMM U Post
At this special session, NAMM Young Professionals (NAMM YP) welcomes guest presenter Joel Menchey, president and owner of Menchey Music Service, an eight-...
The 5 Most Important Questions to Ask a Prospective Hire
- NAMM U Post
Hiring the right people is one of the single most important decisions you’ll ever make. And in a rapidly evolving labor market, where prospective hires can...
How to Build an Online Marketing Strategy
- NAMM U Post
Is your online marketing getting lackluster results? Or, do you simply want to take your marketing to the next level and convert more potential buyers into...
How You’re Killing Your Lesson Program—and What to Do About It
- NAMM U Post
Most music lesson studios make inadvertent mistakes that slowly chip away at their lessons business. These can stunt growth and even kill a program. Don’t let...
Innovative Store Display Ideas
- NAMM U Post
Few things produce in-store excitement and product sell-through as instantly as engaging displays. And in this fast-moving half-hour, you’ll hear from one of...
New Facebook Success Strategies for 2019 (Double Session)
- NAMM U Post
Facebook marketing is a moving target, with the social media platform regularly changing its algorithm. In this powerful double session, you’ll discover how to...
How I Grew My Lesson Program to 1,000+ Students
- NAMM U Post
In the last two years, Wentworth Music increased the student count in its lesson program by 25 percent. Here, NAMM Top 100 finalist Noel Wentworth will show...
Ultimate YouTube Hacks for Music Retailers
- NAMM U Post
What do the most successful music retailers do to build their YouTube channels? We’ve asked them, and they answered! After his standing-room-only NAMM U...
Decoding Google: Advanced Strategies for Music Businesses (Double Session)
- NAMM U Post
Businesses that leverage the power and reach of Google grow six times faster than those on the sidelines. Google can now predict when your customers are ready...
New Instagram Marketing Tips for the Music Industry
- NAMM U Post
How can you use Instagram to increase sales, get new customers and connect with fans? Join leading Instagram blogger Jenn Herman and find out! Herman, author...
Transforming the Music Industry: Trends, Game-Changers and Opportunities
- NAMM U Post
Whether you’re a music retailer, manufacturer or artist, disruptive technologies represent a threat and an opportunity. Are you prepared to make them work for...
Effective Tips for Employee Productivity and Retention
- NAMM U Post
You’ve hired the right people, but how do you motivate them to perform at their highest level? How do you create a culture of accountability? And most of all,...
How to Host Offsite Events That Grow Your Business
- NAMM U Post
Want to expand your customer base and sales? Then get outside the four walls of your store. In this presentation, Shawna Wingerberg of Antonio Violins and...
The 10 Reasons People Don’t Shop in Your Store Anymore
- NAMM U Post
For brick-and-mortar retailers in 2019, foot traffic is everything. But buying habits have changed, and the same reasons people used to come in your store...
Strategies to Engage and Keep Your Best Employees
- NAMM U Post
Want to keep the rock star “A players” on your team? Unsure how to motivate your “C players”? Bottom line: It’s not always about money. Join Jaimie Blackman,...
The Biggest Secrets of Social Media Marketing
- NAMM U Post
The biggest brands in the world are sinking millions of dollars into social media marketing every day. But why? What do they know that you don’t? Find out at...
Fixing the Buying Mistakes You Just Made
- NAMM U Post
You’ve come to The NAMM Show with a list of products your customers want. You’ve talked with vendors to get the best prices and payment terms. You’ve...
Inventory Buying Rules You Should Never Break
- NAMM U Post
Look around your store, and what do you see? Probably too many guitars and amps, too few accessories, unrented band instruments, obsolete pro audio gear and...
How to Host a Successful Rock Camp (From Start to Finish)
- NAMM U Post
By hosting passion-producing, confidence-building summer rock camps for community youth, The Candyman Strings & Things has enjoyed loyal and long-term...
4 Surprisingly Simple Ways to Motivate and Empower Your Team
- NAMM U Post
Do you ever feel as if there’s a bottleneck at your store? Your staff is constantly coming to you with questions, complaints and concerns, and you start to...
Social Media 2019 Update
- NAMM U Post
What social media platforms are in, and what platforms are on the way out? What new Facebook, Instagram or Twitter features are available and important to...