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Create, Connect, Repeat: Taking Advantage of the Modern Music Marketplace as a Jazz Artist
- Issues and Advocacy
Outside in Music, a jazz record label and media company, will introduce its new imprint, Next Level, which emphasizes project funding without huge upfront...
Music Industry Advocacy: Real Time Outreach for Community Engagement!
- Issues and Advocacy
This session will present innovative efforts by music dealers, music retailers, and NAMM on their outreach efforts to local communities to provide access to...
EarSketch: Teaching Music and Computer Science Together
- Issues and Advocacy
This demonstration will outline motivations behind design and development of EarSketch, a free web-based learning environment and curriculum, developed by...
Reel Music and Beyond: Making a Living Using Scoring for Media Techniques Beyond The Screen.
- Issues and Advocacy
This demonstration will examine options for musicians’ employment in dance and theatre, both of which involve storytelling, mood, and timing. In addition to...
Internship Insights: Family Feud Edition
- Issues and Advocacy
Based on data from internship supervisors, a "Family-Feud”-style game show will explore the most common things supervisors look for in their interns. Students...
Propelling Your Career/ Marketing, Media, Endorsements, and Music
- Issues and Advocacy
This workshop will examine ways to combine traditional music craft with current and future tools to adapt to changing industry practices, focusing on artist...
Brand It, Land It: Communicating Your Sound and Persona
- Issues and Advocacy
Branding isn’t just for Fortune 500 companies, pop stars, and bloggers. The concept of “standing out” starts with a simple communication and should weave...
The Musician’s Business Canvas: Create a Business on a Single Sheet of Paper
- Issues and Advocacy
This interactive workshop will teach students how to develop musician-adapted versions of the business model canvas and to apply principles such as problem-...
Learn on the Go: A Survey of Life-Long Learning Solutions for Music Industry Professionals
- Issues and Advocacy
This session will explore and assess a variety of online learning opportunities for music professionals, including degrees, certificates, specializations, and...
Top 10 Skills for a Successful Music Business Internship
- Issues and Advocacy
This session features a panel of three music products professionals with experience either as interns or internship supervisors. Discussion will focus on...
Beyond Pedagogy: Building Your Own Teaching Studio
- Issues and Advocacy
Going beyond the prerequisites of expert pedagogy and repertoire knowledge, this session will explore many other crucial aspects of developing a successful...
Music Accreditation Challenges for Music and Entertainment Industry Programs
- Issues and Advocacy
The presentation will discuss barriers faced by a program seeking approval of a new degree—Bachelor of Science in Music Entertainment Industry—through the...
MUS, CMUS, MIS, and MTEC – OMG, Let’s Figure This Out
- Issues and Advocacy
https://ww1.namm.org/issues-and-advocacy/gennext/mus-cmus-mis-and-mtec-%E2%80%93-omg-let%E2%80%99s-figure-out
This session will examine several programs in Commercial Music, Music Technology, and Music Industry Studies to review potential confusion and problems that...
The New Musician- Sustaining a Career in the Music Industry
- Issues and Advocacy
This presentation will highlight new research from interviews conducted with successful artist and business leaders in the music industry, including Sierra...
The Creative Class: Building a Music Career through Entrepreneurship
- Issues and Advocacy
This session will discuss cases of small startup companies where musicians have implemented new digital media and other new technologies and platforms. With...
Crossing Boundaries: What Music and Business Leadership Can (Must) Learn From Each Other
- Issues and Advocacy
Focusing on case studies of the music industry, this interactive workshop will engage participants through focused exploration, questioning, and discussion...
Survival Tactics for Your First Years in The Music Products Industry
- Issues and Advocacy
This panel features a cross-section from NAMM Young Professionals (NAMM YP), an organization aimed at NAMM members under 40. Discussion will focus on advice to...
The College Music Society-GenNext Plenary
- Issues and Advocacy
Kick off GenNext @ The NAMM Show with an inspiring performance by the Sugartone Brass Band, followed by a Q&A moderated by The NAMM Foundation Executive...
How to Monetize Your Music in Film and TV (Double Session)
- NAMM U Post
Want to get your songs and music placed in movies and TV? Then check out this powerful session with industry insiders, and find out how to get exposure to the...
Beyond YouTube: Marketing With Video (Double Session)
- NAMM U Post
There’s no way around it: Video is critical to marketing your music, business or brand. In this session, Laura B. Whitmore, producer for BackStory Events and...
Success Secrets for Independent Songwriters and Artists (Double Session)
- NAMM U Post
You don’t have to wait years for commercial success as a songwriter or artist. You can create amazing opportunities for yourself by using non-traditional,...
New (and Secret) Changes to Facebook and Instagram—and How to Get Results (Double Session)
- NAMM U Post
New changes to Facebook are and have been impacting your audience reach and engagement, yet there’s no instruction manual to help you navigate these waters. In...
Marketing and Branding Secrets for the New Music Industry (Double Session)
- NAMM U Post
As an artist, your promotional options are endless—with more blogs, social media platforms, streaming playlists and potential fans than ever before. So how do...
Music Publishing: The Essentials, What You Need to Know
- NAMM U Post
Publishing is the most confusing area of the music and recording business. It can be daunting to navigate, and misinformation runs rampant. If you’re like most...
Best in Show
- NAMM U Post
The 2019 NAMM Show closed out with "Best in Show," a fast-moving roundup of the biggest products, services and technologies on the exhibit floor. Moderator...
Careers in Music Summit, Featuring J. Dash (Special Session)
- NAMM U Post
What does it take to have a successful career in the music industry? Find out firsthand at this special session, hosted by NAMM President and CEO Joe Lamond....
Why Your Reverb Listings Aren’t Selling Faster
- NAMM U Post
Why aren’t your Reverb listings selling as quickly as you’d like—or at all? How can you increase sell-through on the platform? Let Brian Reardon of Monster...
Music Lessons: 5 Tips for Hiring Great Teachers
- NAMM U Post
More than any one factor, your teachers will make or break your lesson program. And in this powerful half-hour, Eileen Tan of 7 Notes Yamaha Music School will...
5 Events to Create Lifelong Customers
- NAMM U Post
Hosting events not only helps drive sales but also sets the stage for long-term business growth and customer loyalty. And if you’re looking for new ideas for...
Strategies to Improve and Personalize the Customer Experience
- NAMM U Post
Understanding your music retail and lesson customers and creating a customized experience for them is now critical if you want to build your business. To find...