OH Taxonomy
B.B. King spoke of his great love of music making and provided sound advice for those who want to play an instrument. He smiled as he recalled buying his first guitar amplifier and spoke with a warm voice when reflecting on his greatest musical influences. BB's NAMM Oral History interview was a...
Leonard Schmitt opened a small guitar shop to provide lessons in the St. Louis area back in 1932. At the time we wrote a method for teaching music called the Schmitt Music Training Approach. Over the years the method has been used to educate millions of students on how to make music. In 1973, he...
William Bevan has proudly served as an engineer at Shure Inc. for over 40 years. He was a key engineer in many of the company’s products from the early 1960s and running into the 2000s. He worked in the electronic development departments with a focus in his early years in photograph cartridges and...
Sandy La Mantia was only the third President of Shure. The founder’s wife, Rose, hired Sandy to run the company for which she is still chairperson. The company has had a very significant history in the innovation of microphones, headphones, and speakers. It has also played a vital role in the...
Don Gayle served as a technical writer for Shure for three decades, after a long and distinguished career as a professor of literature. While at Shure, Don’s language skills were key to the quality of materials for instructing customers in the use of each product. These materials remain a well-...
Rose Shure took over ownership of the Shure Company after her husband Sidney N. Shure died in 1995. With her great understanding of the products and office policies (having been employed there herself since 1949), She was able to not only continue the pace that her husband started, but expand and...
Sandy Schroeder speaks with fond memories of his years in the music industry, most notably his current career at Shure, “Most folks don’t know that although Shure has been around for 80 years, we have only had three presidents, including our first Mr. Shure and our current president, Sandy LaMantia...
Michael Pettersen is the unofficial historian of Shure. He can tell you everything you’d ever want to know about the long list of innovations and long-lasting microphone developments so much a part of the 80-year old company. Michael has also served in several roles in his 28-year career at Shure...
Michael Tobias is well known as a gifted and knowledgeable guitar luthier. The Tobias bass, now made by Gibson, has often been praised for its playability and unique sound. Mike is also among the country’s leading authorities on American guitars, having been a guitar repairman since he was 23 years...
Harvey Levy is the bow-tie wearing spokesman and brother of the founder of Levy – the world’s leading maker of guitar straps. Harvey has become synonymous with creating and designing products, and he has also been a long time supporter of music and music advocacy. Mr. Levy noted, “Making music...









