Music Retail

Bryan Ottens began playing piano at an early age and studied music at William Paterson University. His first job in the industry was in the stock room at Victor’s House of Music, where he soon discovered his love of selling. Over time he found himself more and more on the sales floor and later left...
Jerry White and his brothers all played musical instruments growing up on their family farm in Wisconsin. Their father was a professional musician who played in popular dance bands. Jerry and his wife, Ellen, both became schoolteachers and Jerry continued to play on the side. When he had an...
Ellen White did not work in the music store her husband Jerry operated for many years and yet her supportive role helped that little retail business grow into the White House of Music chain consisting of multiple locations. Both Jerry and Ellen were teaching when Jerry decided to join his cousin in...
Daryl Brooke opened a music store in Key West, Florida after retiring from the computer industry in 2012. The store was a dream of his and made perfect sense, especially considering his family always joked that he had collected enough gear over the years to supply his own store. Daryl’s passion...
Marjorie Jones and her husband opened the Bill Jones Music store in Knoxville, Tennessee back in 1973. She joined Bill full-time in 1989 after raising their children, and in 2011, Marjorie became the manager of their music lessons. Over the years, she has developed deep relationships with their...
Max Jones is the official greeter at Bill Jones Music in Knoxville. He does his best to meet each person as they enter the store and won’t mind if the customers take a moment to rub his belly. The founders of the store, Bill and Marjorie Jones, adopted Max when he was just 3 weeks old and he grew...
Charles Fox learned so much from his grandparents who established the family business, Fox Music House, in 1928. His father, Maurice, expanded the company to several locations and brought in a wide range of instruments and pro-audio gear. Charles then further expanded the business and ushered in...
Joseph Fox knew his great grandmother, Sarah, who along with her husband Otto, formed Fox Music House in South Carolina back in 1928. She was a great inspiration to Joseph who grew up knowing nothing else but the music business. Working closely with his father, Charles, Joseph watched and learned...
Victor Quarterman began taking drum lessons as a kid at Leonard’s School of Music, which was established by the father of his longtime friend and mentor, Danny Leonard. Danny introduced Victor to music retail, which aside from gigging, has been his lifelong passion. While working for Fox Music...
Fred Bernardo was repairing and teaching guitar in his local music store when the idea came to him to open his own shop. In 1972, with one guitar and a set of strings he was given as a promotion, Fred opened for business. The store grew, and within a year, Fred began hiring a staff and sought to...

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