Social Media
Carlos Hidalgo was just thirteen when he learned the guitar and fifteen when he switched to drums. A year later he was working in a local music store, Allegro Musical. Carlos really enjoyed the music retail environment and began making notes of some of the services he would provide if he had his...
Allee Willis wrote a number of successful songs that have become part of the fabric of pop music. Allee either wrote or co-wrote songs such as “September” by Earth Wind & Fire, the theme for the sitcom Friends entitled “I’ll Be there for You,” the Broadway musical The Color Purple, and "Neutron...
Alessandro Onerati and his brother, Christiano, run the music store with their family name in Florence, Italy. The Onerati workshop was established in Florence in 1980, specializing in wind and percussion instrument repair, and soon becoming a central location for professional musicians and...
Omer Deutsch’s career as a luthier was fueled by his passion for heavy metal rock. In college, he studied industrial design and later had a job outside of music. He dreamed of a day when he could design and create his own musical instruments for others to make music from. With his wife’s strong...
Lois Bach proudly worked beside her husband, Greg, to expand his music business into a strong retail and repair service. Lois joined Greg in the business after a successful career in television. She could see that Greg needed help and brought her business and social media skills to the store. Their...
David Erny was born in Lafayette, Louisiana, and like his father Larry, began working at Professor Larry's Music when he was a very young boy. David has been running the family business with his dad for a number of years. David played a key role in bringing the music store online with Internet...
Derek Ash recalls that every family gathering always included talk of the music store. After all, Derek's great-grandfather was the founder of the family's business, Sam Ash Music. Thanksgiving was only complete with turkey, pumpkin pie, and talk of the upcoming holiday sales! Derek's first NAMM...
Steve Prisco has been active in music since he was 14 years old playing trumpet for the school band program. He studied graphic design and worked on the early computer desk top publishing programs for creating advertisements. In 1989, Steve began working for Sam Ash Music. He worked closely with...
Michael Faltin wanted to discuss his views on customer service during his NAMM Oral History interview. The interview took place at the NAMM Show in 2016, when his store was awarded the “Best Customer Service” honor. Michael made the point that with such a large effort in marketing and social...
Sue Chafin brings an honest smile and warm greeting to all those who walk into Chafin Musiccenter in Lake Worth, Florida. After marring Jeff, the son of the founder of the store, she worked in a doctors office for several years. When the opportunity came to join her husband and father-in-law in...