Frank Reda

Frank Reda worked in the insurance business as a youth, where he credits the training on customer service and sales that he later applied to his work in the music industry. In the 1970s, he was hired by Wurlitzer to manage their retail stores in the Chicago area. While there, he helped train several key employees who later developed strong leadership roles within the industry including Ron Losby.

Interview Date:
April 3, 2017
Job Title:
Store Manager

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