3 Strategies to Grow Your Lesson Program

Bertrand’s Music has built one of Southern California’s largest and most successful music lesson programs. In this session, Joel Bertrand, the company’s vice president, will share how they did it, looking at proven ideas you can use to increase your own student base and make your program more profitable. He’ll discuss Bertrand’s tried-and-true process for hiring and retaining teachers, promoting lessons inside and outside of the showroom, and outreach programs that create more engaged musicians—and lead to more lesson sign-ups!