How I Had My Best Sales Month Ever Using Radio

Monster Music had its best month ever sales-wise this past March—beating even its most profitable holiday months. The company’s secret weapon? A radio campaign that targeted Monster’s core guitar customers. Store owner Brian Reardon will walk you through his radio ad campaign, covering the ad messaging, how he chose the right radio station to partner with and how he negotiated a much lower rate that worked for his budget. It’s easier and cheaper than you might think if you know what to do. Learn how to apply his unique, sales-generating model to your own retail business.