How To Sell Products, Not Boxes

What’s the simple difference between selling products and selling boxes? Customer service. Selling a product means giving the personalized help and attention to go with it—making sure your customer is educated and satisfied with the product and your business. Selling a box is like calling a customer by number, not a name. Joy Jazz Armento shares real-life experiences from her store with more than a century of successful sales. Learn how their staff is trained for any situation—installation, assembly, production promotion and repair—and keeps their community of customers coming back for more.