10 Merchandising Tips to Increase Sales
You’ve stocked your store with the right products. It looks fine, but you might be confusing customers and missing out on critical sales—all because of poor merchandising.
At the 2014 NAMM Show, Tracy Leenman of Musical Innovations offered 10 simple and effective merchandising tips you can use right away to increase your sales and customer satisfaction.
Leenman's rule of thumb: “Display for the uninitiated first-time customer. Look around your store, and pretend you’ve never been there before.”
Don’t underestimate the power of merchandising.
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