For brick-and-mortar retailers, foot traffic is everything. But buying habits have changed, and the same reasons people used to come in your store could now be working against you. What’s obvious to your customers may not be as clear to you and your staff. Find out how to see the forest through the trees in this eye-opening session with industry veteran Tim Pratt of Dietze Music. He looks at ways to reset your team’s mindset for this new era of retail.

We all have slow weeks (and months) from time to time, but sitting back and hoping things get better is not a viable plan. Here, industry veterans Bob Popyk, Music Trades Magazine columnist, and Alan Friedman, a partner at Friedman, Kannenberg & Co., offer creative and inventive ways to keep your costs down and profits up during the slow periods. Find out how to drive store traffic and sales when times get tough.

Instrumental Music Center has won several awards for its customer service and sales staff, and in this session, you’ll find out why—and what you can take away from the store’s best practices. Company co-owner Leslie Faltin shares how her staff consistently delivers an outstanding “tailored” experience to every customer, every time. Walk away with ideas you can apply right away to improve the customer experience at your own business.

What we don’t know about customer behavior can hurt us. Don’t let this affect your business! In this session, Sean Samson of Sean Samson Training will look at the five real reasons customers don’t buy and what you can do about it. He offers a practical, easy-to-follow approach to diagnosing problems and reveals how to create consistent, profitable customer interactions that will accelerate sales.

If you want to increase your bottom line substantially by next week, it starts with doing something new this week! In this session, sales guru Bob Popyk and financial guru Alan Friedman reveal 10 ideas to increase your profits, reduce expenses and generate more sales quickly. A session for new and veteran music retailers alike.

More than any time in the past 100 years, consumers have made a dramatic shift in the way they reach purchasing decisions. Has your business adapted? Are you prepared for the ever-evolving digital consumer—and today’s noisy business environment? In a special NAMM U Breakfast Session at The 2018 NAMM Show, online marketing guru Marcus Sheridan revealed how buyers have changed, how you can evolve with this shift and powerful examples from forward-thinking companies.

While some independent retailers have given up on Black Friday, Plum Grove Music has turned the Thanksgiving weekend into a record-setting sales event. Here, Rick Thacker, company owner, walks you through how he did it. Find out how one independent retailer made Black Friday a big deal for his business.

How many of you want satisfied customers? At the 2016 NAMM Show, Tracy Leenman of Musical Innovations challenged music retailers to go a step further. She shared the best practices that have helped make her store NAMM’s 2015 Dealer of the Year and the Top 100 Award winner for Best Customer Service.

You know who your tough customers are—they knock you down, beat you up and leave without buying. They seek out the cheapest price online, then come to you to haggle. Here, Music Trades Magazine columnist and sales guru Bob Popyk discusses ways you might not have thought of to get them to buy, make them regular customers and save your sanity—all at the same time.

At 2015 Summer NAMM, Larry Bailin hosted the NAMM U Breakfast Session “No More Average Marketing—How to Cut Through the Noise.” During the session, Bailin, a sales and marketing expert, gave the show’s exhibitors some tough love about their approach to greeting attendees. Check out this 3-minute segment.