During this NAMM U session, master retailer George Hines of George’s Music shared his sales-warrior know-how by discussing opportunities that arise after the selling process. Hines called this the “sell after the sale” and stated, “It’s really about the long-term customer, not just a short-term event.” Discover his best practices—and what they could mean to your business.

What happens when your customer says “No”?  Do you take this as a personal rejection?  It is not.

Now that you have built rapport with your customer and have properly qualified their needs, it’s time to present options—your products and services—offer an irresistible choice and gently guide the customer to a decision.  In this session, Greg Billings will show you how to make your presentations dynamic, relevant and effective.  Topics include Getting Permission to Make a Presentation, Refini

Customers will buy when they feel a sense of trust and connection. In order to establish trust with your customer, you begin by building rapport. This starts with the first interaction between your customers and your staff.

George Hines, George's Music, Inc., leads a six-part series at the 2009 NAMM Show, entitled Participative Selling for Music Retailers - exploring key components of the sales process and providing a comprehensive overview of the skills needed for effective selling in a retail music store.

From the 2008 NAMM Show, George Hines reveals his tips to increase profitability for music retailers. 

Now that you have built rapport with your customer and have properly qualified their needs, it’s time to present options—your products and services—offer an irresistible choice and gently guide the customer  to a decision.