Shoot an Effective Store Promotion Video—On a Shoestring

Since debuting its first store promotion video, Middle C Music has seen its community status skyrocket—not to mention its sales. Company owner Myrna Sislen will show you her step-by-step process for creating successful promotional videos, discussing everything from the messaging to required gear to editing tips. She’ll also reveal how she effectively distributes the videos online, through social marketing and on television. The best part? The videos cost her close to nothing. Find out how she did it, and create your own successful promotional video.