Successful Promotions on a Dime: Creative Ways to Drive New Customers and Students to Your Store

Everywhere you look, there are opportunities for promoting your business to new clientele as well as solidifying your relationship with existing customers. Liz Reisman grew her customer base with simple-yet-powerful concepts like "Bring a Friend" to your music lesson and targeted billboard advertising - without breaking the bank. She explains where she gets her best ideas (hint: at NAMM!) and how they inspire her to successfully customize them for her store. Listen in on how she’s turned her low-cost, creative programs into cash.