Online Marketing Tips: From YouTube to Email

Marketing online is critical in today’s music retail environment, but how do you cut through the noise and get noticed? What are the most effective methods for getting the word out—and for measuring your success? Join Ashley Atz of Premier Guitar as he moderates this panel discussion with savvy music retail marketers: Rob Mestric of Port Mac Guitars, Shane Kinney of Drum Center of Portsmouth and Luke Viertel of Premier Guitar. They’ll look at proven ideas and best practices for using email marketing, YouTube, third-party online advertising, geotargeting and retargeting. The panel will also discuss helpful metrics to consider when evaluating your marketing plan. Take your online marketing to the next level in the new year!