Is Your Website Leaving Money On the Table?

Michael Newman, Michael Newman Consulting and Stan Werbin, Elderly Instruments

Is your website the best it can be at driving visitors to become customers? How would you know? Website analytics answers the "what" part of the equation, but not “why” people are behaving as they do. Join consultant Michael Newman as he relates real-life results with retailer Stan Werbin and demonstrates how you can easily and quickly test your website for problems and how to fix them. With more than 20 years of experience in the music industry, Michael also shows examples of how dealers have used this procedure to increase revenue.