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Hawley Ades
- Oral History
Hawley Ades was hired by Irving Berlin in 1932 to assist the legendary American songwriter with musical arrangements. Hawley stayed with Berlin
Solomon Burke
- Oral History
Solomon Burke’s amazing career in music included a number of important landmarks!
Steve Porcaro
- Oral History
Steve Porcaro vividly recalls watching the Beatles perform on the Ed Sullivan television program in February 1964 and having the sense that his life would...
George Petersen
- Oral History
George Petersen has a very interesting perspective on the music products industry. As editor of MIX magazine, George has not only written about the changes in...
Jerome Murphy III
- Oral History
Jerome Murphy III, the vice president of M.
Airto Moreira
- Oral History
Airto Moreira has gained international recognition as one of the world’s leading Latin percussionists.
Bill Lawrence
- Oral History
Bill Lawrence was known for his pick-up design and his long career as a German based guitarist.
Dan Kobida
- Oral History
Dan Kobida was first interviewed for the NAMM Oral History program back in 2004 during the Wurlitzer company reunion in Oak Brook, Illinois. Dan was not only a...
December 17 Teleconference
- Book page
Agenda
Review Implementation Guide
Resolve recent questions
Discuss Cover page/Executive Summary
Any other issues
January Meeting
Schedule
Who is...
NAMM's Rose Parade Float Wins President's Trophy
- Press Release
NAMM, the trade association of the international music products industry, today announced that its float in the 2009 Rose Parade was awarded the President's...
NAMM Joins Canadian Tradition of 'Music Monday' to Inspire Appreciation of Music Making in U.S. Schools and Communities
- Press Release
NAMM, the trade association of the international music products industry, announced today that it will again join the Coalition for Music Education in Canada...
Telephone Tactics
- NAMM U Post
The goal of using the phone should be to build relationships with your customers in order to bring them into your store. One of the top two ways that...
The Sale After the Sale
- NAMM U Post
It is important to let your customers know that you are as concerned about them after the sale as you were before the sale. Assure them that you really do...
Seek Referrals
- NAMM U Post
People buy from people who meet their expectations. People refer others to those who exceed their expectations and are trusted individuals. Treat your...
Handle Objections
- NAMM U Post
When you ask for the sale, there are times when you will uncover objections that will lead the customer to answer “No” when you ask them to buy.
Ask for the Sale
- NAMM U Post
Customers have earned the right to be asked to buy if the Sales Associate has done a proper job of assessing their needs and meeting their requirements.
Suggest Product
- NAMM U Post
Suggesting product is the process of you presenting the possible solutions for your customer to make a buying decision.
Qualify Needs
- NAMM U Post
One of the most valuable skills for you to develop and practice is the ability to qualify needs. Your ability to properly qualify the customer's
Establish Purpose
- NAMM U Post
Establishing purpose is an easy step that is sometimes overlooked. People have many reasons to visit a retail store, and sometimes Sales Associates make...
Build Rapport
- NAMM U Post
Building Rapport is the process of establishing trust between you and your customer. People buy from people when they feel a sense of trust and connection.
Greet Your Customer
- NAMM U Post
This is the customer's first contact, both with the store and with an individual Sales Associate. There should be an initial greeting to acknowledge that the...
Why Have a Selling Method?
- NAMM U Post
Why have a selling method? Using a selling method ensures consistency in delivering quality sales and service to the consumer. As in any profession, the...
Internal Fraud
- NAMM U Post
What are the warning signs that internal fraud or theft might be occurring at my store? Every year, statistics are compiled about internal fraud and theft...
Bank Financing
- NAMM U Post
How do I convince my bank to lend to me? There’s an old saying, “The time to get a banker is when you don’t need one.” That’s because most people wait until...
Budgeting
- NAMM U Post
Watch this video for an easy lesson on creating a budget and steering your music store toward profitability and success.
Advertising
- NAMM U Post
How much should I be spending on advertising? Advertising is an important expenditure for any retailer. Yet the field is always changing, which requires you...
Rent
- NAMM U Post
How much should I be spending on rent? Everyone knows the old saying about rent and retailing: “It’s all about location, location and location.” As relevant...
Sales Salaries
- NAMM U Post
How much should I be spending on sales salaries? Sales salaries are one of the most debated areas of the retail landscape because different types of music...
Reporting Revenue
- NAMM U Post
How should I be reporting all of my store's revenues? “I laid off my repair technician three months ago because money was tight. We’ve been scrambling to...
What is GMROI?
- NAMM U Post
Are you a music store owner with a lot of inventory and a lot of cash flow problems? Do you often wonder where your money is going each month, and why you...