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I Heard It / I Tried It / It Worked! Best Idea from OMEGA Sharing Group
- NAMM U Post
Special Double Session
Kevin Cranley and his panel of OMEGA members will share practical ideas that have worked in their stores. You don’t have to look far for...
I Have a Web Site, Now What Do I Do with It?
- NAMM U Post
Building your Web site is the easy part. To make your site successful, you will need a plan: Where do you get content for the site?
How to Promote Clinics and Get Maximum Results
- NAMM U Post
Local independent dealers must provide product education and musical inspiration in their communities. Professional clinics attract local talent, create...
I Need a Web Site: Should I Build It Myself or Buy a Pre-Built Model?
- NAMM U Post
You know you need to establish or improve your music store’s online presence. But you may not know how much it will cost to build your Web site. Or how long it...
How to Take Your Lessons, Programs and Camps to the Next Level
- NAMM U Post
Where do program ideas come from? Learn how to develop programs and how to start them, including how to market your program and organize your space.
How to Sell Without Being a JERK!
- NAMM U Post
Special Double Session
This session (based on John Klymshyn’s third book) is funny, practical and full of real-world examples.
Breakfast of Champions
- NAMM U Post
In this session, Joe Lamond, president and CEO of NAMM, will welcome some champions of business for a series of up-close and personal discussions.
How to Sell to Customers Only Looking for Price
- NAMM U Post
Are customers getting “tougher” to sell to because they come in looking just for a better deal?
How to Create Customer Traffic Without Creating Cost
- NAMM U Post
If you don’t have a mega-store marketing budget tied together with a big checkbook and an even bigger crystal ball, here are some ideas to bring more customers...
Looking for Customers? Connect with Them on YouTube, MySpace and Other Social Networks
- NAMM U Post
YouTube for business? Yes. Definitely, yes! It’s where your potential customers watch music videos and talk about music and musical instruments. Along with the...
The BIG Issues: Trends and Tactics: The Next 12 Months
- NAMM U Post
It’s the beginning of the new year and the ideal time to look ahead and explore the trends that are going to influence business over the next 12 months. In the...
Beyond Music Lessons: Take Your Music Lessons to the Next Level
- NAMM U Post
Take your music lessons to the “next level” by adding exciting programs and new class offerings to what you’re already offering.
Your Lesson Rooms: Your Best Place to Market to Your Students
- NAMM U Post
Do you use the lesson room as a place to market to your students?
How to Create a Music Lesson Culture and Team at Your Store
- NAMM U Post
Having lesson rooms, teachers and sales staff is no longer enough to create a successful music lesson program.
Five Ways to Use Local Talent for Attracting Customers and Driving Sales
- NAMM U Post
Many manufacturers have international artist relations programs, but relatively few music products retailers have their own home-grown endorsements or event...
How Can I Energize My Employees?
- NAMM U Post
How can you cultivate enthusiastic customers when your own employees are not fully energized? You can’t. If you want to build “buzz” about your business, you...
How to Keep Your Music Students Motivated
- NAMM U Post
Are your music students just going through the motions with their music lessons? If so, maybe it’s time to take a fresh look at your entire approach.
Live Sound Advanced: What You Need to Know to Thrive
- NAMM U Post
For MI retailers, live sound should be more than powered speakers on a stick. From line arrays to digital consoles, the market is expanding and prospering.
Get ’Em While They're Hot: Future Drum Markets
- NAMM U Post
Is your store or drum department selling today's “drumming lifestyle,” or what was hot yesterday? Explore the future of the drum and percussion market from...
How to Create Simple and Effective Advertising and Promotion
- NAMM U Post
Special Double Session
New Product Safety Law Could Impact Manufacturers
- Article
Consumer Product Safety Act amendments enacted earlier this year contain new requirements for products intended for use by children under the age of 12;...
NAMM University Session Lineup for 2009 NAMM Show Announced
- Press Release
NAMM, the trade association of the international music products industry, today announced its NAMM University session lineup for the upcoming 2009 NAMM Show,...
FCC Approves White Spaces Regulation By Vote
- Article
In a decision that could affect thousands of live musicians using wireless ear monitors, instrument systems and microphones, the Federal Communications...
Disney Little Einsteins™ Characters Join National PSA Campaign Encouraging Kids' Participation in the Arts
- Press Release
Americans for the Arts, The NAMM Foundation and the Ad Council announced today an additional phase to their national public service advertising (PSA) campaign...
Want to Add Video to Your Web Site? Here’s How!
- NAMM U Post
Special Double Session
Does your Web site consist of one static page after the other? Would you like your pages to come alive with video and slide shows? Do...
NAMM University Courses at 2008 Music China Show Reach New Attendance Record
- Press Release
NAMM, the trade association of the international music products industry, today announced that attendance at its NAMM University courses held during a record...
NAMM Trade Show Director Inducted into IAEE Platinum Circle
- Press Release
CARLSBAD, Calif., October 17, 2008—NAMM, the trade association of the international music products industry, today announced that its Trade Show Director,...
Healthcare Policy Updates
- Issues and Advocacy
NAMM will provide summaries of new and emerging federal healthcare policies and issues that have potential impact for NAMM member businesses.
The NAMM Foundation and Disney Channel Announce Sequel to 'Disney's High School Musical: The Music in You' Grant Program
- Press Release
The NAMM Foundation and Disney Channel today announced that they will again team up to allow middle and high schools across the United States the opportunity...