OH Taxonomy
Scott Russ grew up in the music business, crawling around the floor. His parents opened a music retail store in 1947, before Scott was born. Growing up, Scott fell in love with the Hammond Organ and the daughter of Bob Seidman, the founder of the wholesaler Seidman Sales. Both loves followed him...
Bernie Capicchiano was coached from the Accounting world to manage a new music retail store for the Brash Group in Australia in 1973.His long career in the industry includes a strong relationship with the Hammond-Suzuki Company as well as Johannus Organs, Schimmel, Hailun and Bernstein Pianos....
Elizabeth Fernando grew up in her parent’s retail music store. By the age of ten she ordered special strings customers were asking for that her parents did not carry and sold them within the store as her side business. This clever approach to customer service was the beginning of her successful...
Mathias von Heydekampf enjoys the pro audio side of the music industry. He was working part time in his father’s car hifi company when he discovered his passion for the pro Audio business.He worked for Bose were he felt he received a great education in Marketing. After having worked many years as...
Harry Fleishman is the founder of Fleishman Instruments located in Northern California and has become among the most noted luthiers of his time. His passion for music developed in part by hanging out at his local music store, Fife & Nichols, beginning at the age of 12. As a result of being...
Alan Rosen sat down for his first interview for the NAMM Oral History program in January 2014. It was a special occasion as it was Alan’s 30th anniversary of his first show and his 30th winter show, as he has not missed one since first attending! Capturing this interview was also important for...
Cliff Unruh has a background in marketing and was pursuing such a career when he was given the opportunity to sell Hammond Organs –and he jumped at the chance. He fell in love with the instrument as well as the history of the product. He enjoys bringing music and the sound of the Hammond into...
Phil Dudderidge, a veteran live-sound engineer, co-founded Soundcraft in the 1973, one of the most innovative pro audio companies in the industry at the time. He later purchased the Focusrite company in 1989. The business began out of a request from Sir George Martin for Rupert Neve to design a...
Jesus "Jet" Fernando opened a small music retail store with his wife, Elizabeth, in their native Philippines. Elizabeth grew up in her parents store across town and knew the business side of the store while Jet offered the technical knowhow that was needed in providing customer service such as...
Leo Saleh was the very first person from Indonesia to be included in the NAMM Oral History program, which was an honor for us! His father enjoyed playing piano and Leo recalls music all around him as he grew up. Leo’s sister began teaching piano and had more than 80 students when their father...








