Wisconsin
Travis Christopherson’s roots in music can be traced back to when his grandfather played country music records for him as a child. As he learned to play the guitar, Travis saw his passion for music grow and was inspired by the enjoyment he gave others. While in school he participated in the band...
Jerry White and his brothers all played musical instruments growing up on their family farm in Wisconsin. Their father was a professional musician who played in popular dance bands. Jerry and his wife, Ellen, both became schoolteachers and Jerry continued to play on the side. When he had an...
Ellen White did not work in the music store her husband Jerry operated for many years and yet her supportive role helped that little retail business grow into the White House of Music chain consisting of multiple locations. Both Jerry and Ellen were teaching when Jerry decided to join his cousin in...
Lauri Knapton is the founder of Knapton Musik Knotes in Janesville, Wisconsin. The store, which was established in 2000, provides musical instruments, lessons, and a long list of community outreach programs such as Rock Camp and Uke Circles. Lauri has been passionate about music since she began...
Al Slivinski was in the third grade when a salesman visited his school with the pitch “you too can be an accordion player!” Al developed great techniques on the accordion that served him well when he began playing the organ in high school, which he continued throughout college. He sold pianos and...
Barbara Gensmer established herself as one of the top church organ dealers in the United States, having sold and installed over 1,200 units since the 1970s. She focused on Minnesota and Wisconsin, and stayed loyal to the Rodgers Instrument Company for most of her career. In 1991, when Rodgers...
Todd Heid of Heid Music grew up watching the shop operate and found his passion for the business during his high school years. In the early years of Heid Music, the store had a large product spread including household appliances and TV sets. Todd’s father took over in 1985 with a focus on expanding...
DeDe Heid met her husband Todd while selling his music store, Heid Music, their newspaper advertising. After attending numerous NAMM Shows with Todd, as well as other business meetings, DeDe decided to get involved with the store around 2009 and now serves as the Executive Vice President of Heid...
Tristann Rieck’s first instrument was the song flute, which was an introduction to the band program in grade school, which she joined the very next year. She later took up the alto horn and still later the French horn, which has remained her main instrument. With her father operating the...
Roger Kraft was a pioneer in the retailing of electronic musical instruments such as keyboards and synthesizers in the 1980s. Many may recall the days of keyboard stores throughout the United States in the early days of MIDI, when innovative keyboards were the craze. With a background in...