Sunn Company

Melvin Dunlap played bass on several classic soul and R&B recordings beginning in the early 1970s. When he was a kid, he was sick and stuck in bed for an extended period of time and started playing an old Fender bass his parents purchased from a pawnshop in his hometown of Cleveland, Ohio....
Norm Sundholm was playing bass for the rock band The Kingsmen when he had a few ideas to improve his amplifier. As the band rose to fame, thanks to the recording of “Louie Louie,” Norm and his brother, Conrad, formed Sunn Amplifiers. As the key product endorser while on tour, Norm learned firsthand...
John Kay was an original member of the rock band Steppenwolf, whose hit song “Born to be Wild” helped redefine hard rock in the 1960s.  The band enjoyed several other hits including “Magic Carpet Ride” and a dozen top albums.  John has been closely associated with the music products industry going...
Conrad Sundholm is the founder of Sunn Amplifiers and Biamp Systems, which revolutionized the music industry with several key design innovations, designs, and products.  Although Conrad was building amps for his brother as early as 1961, Sunn became a big influence, especially on bass amp makers...
Gil Griffith began his career in the music industry on a whim. While out to eat at a restaurant he began talking to Gene Fresco, who was then a stranger to him. Gene went on to offer Gil a job as a sales rep for Sunn Amplifiers. Later in life, he went on be VP of sales for Eventide, Inc., and also...
David Scheirman serves the AES (Audio Engineering Society) on its Board of Governors, capping a globe-trotting pro sound career that has included over 3,000 shows in Africa, Asia, Europe, Latin America and North America. His audio career has taken him on tour with top-tier artists from the mid-...
Ziggy Haspod joined his brother-in-law in running a small music store before working for The Music Stand in Tucson, Arizona.  It was at that store where Ziggy met with many traveling sales reps and was introduced to the idea of selling products to music stores around the country.  He soon had...
George Hauer established Madison Music Center in 1998 in the small Connecticut town of the same name. His main focus is sheet music and band instruments, but if you ask him he may admit the store was opened in his retirement to keep him active. George was active in music retail for a very long...
Gene Fresco was one of the top sales reps of our industry. As a mentor and teacher, he provided real and practical sales methods to countless men and women in and out of the music products industry. His first love was selling and he made a career of it and the craft of teaching it to others. His...