Music Retail
Denny Senseney is a passionate music retailer who began his career as a band director. When he formed Senseney Music in 1984, he sought to provide the service to band directors that he felt was missing when he was an educator. Over the years Denny has played a vital role within the industry serving...
Steve West took over his father’s store and went on to become an industry leader who served as president of the NAMM Board. Steve recalls the days as a boy running around West Music as his father, Pearl, sold instruments and gave lessons. With the expansion of the store in the 1970s, Steve saw the...
Robert Saied took great inspiration from his father, James. Robert’s father formed the Saied Music Company in Tulsa, OK in 1946 after serving as a band director in various schools in the area. Robert helped expand the store to several locations as well as participate in music industry organizations...
Nick Peck’s entire face lights up whenever he talks about a great school music program! The son of a band director, the passion seems to be in his blood. After taking over the store his father started in Greenville, South Carolina, Nick joined the NAMM board in 1969. He rose to the top becoming...
Eleanor West and her husband Pearl established a music store in Iowa City just a year after getting married in 1940. Eleanor was the bookkeeper in the early years of West Music Company and was known to make a penny last during the Great Depression and World War II. She also played an important role...
Roger White’s cousin opened a small music store in Waukesha, Wisconsin, in 1955. His brother, Jerry, ran the store beginning in 1961 and changed the name to the White House of Music. Roger joined his brother as a salesman in 1967. Roger had the vision to grow and develop the school music business...
James Saied, the founder of the Saied Music Store chain in Oklahoma loved the marches of John Phillip Sousa! In fact, he liked them so much that he teamed with then NAMM President Ziggy Coyle to create the bill Ronald Reagan signed into law in 1983 making the “Stars and Strips Forever” the national...
William Zeswitz was taught the violin by this father, who formed the Zeswitz Music Store outside of Redding, PA. Bill became president and a true leader in the industry. Over the years, he served on the NAMM Board, the AMC Board, was among the first Charter Benefactors of the NAMM Foundation’s ...
James Johnson was first and foremost a band director -- a well respected one at that! He opened Mississippi Music while still teaching and soon became involved with a long list of industry organizations. He added his insight and knowledge as President of NAMM, President of AMC, and as an honored...
Henry Goldrich had some of the most remarkable stories in the industry! As the owner of Manny’s Music retail store in New York City he saw it all. Playing a vital role in Manny’s world renowned reputation, Henry expanded the product line and promoted up-and-coming innovations, which created a...