Discover the hottest trends in the guitar, straight from the experts. In this dynamic conversation at 2019 Summer NAMM (presented by Guitar World magazine), journalist and marketer Laura B. Whitmore sat down with top builders and manufacturers to find out what big developments they see happening now, and in the near future. They discussed new gear, trending market segments, what’s happening with the guitar in today’s popular music and much more.
2019 Summer NAMM closed out with “Best in Show,” a NAMM U Breakfast Session that revealed the biggest products, innovations and services on the exhibit floor. Moderated by Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, the session featured a team of music retail gear experts who searched the show floor in pursuit of the must-see and must-stock items. They presented 24-plus picks that are sure to make noise in the fourth quarter—and beyond.
In the United States alone, an estimated 48 million people listen to podcasts every week. In this session, Chris Bates and Tyler Marolf of TeacherZone and Los Rios Rock School will walk you through how to get started hosting a podcast for your own business. As the hosts of "The Teacher Zone" podcast, they share best practices on everything from required gear to ideas for successful content to distribution.
Presented By Mike and Miriam Risko
Mike Risko Music now uses mindfulness concepts in its music lesson program. This has helped students and their parents get the most out of lessons and has also helped with retention. Here, company co-founders Mike and Miriam Risko share how they've incorporated mindfulness concepts into lessons—and how you can, too.
Have you invested time and resources into your website and online presence, only to see lackluster results? Your solution could be hiding in plain sight. Madison Revell, lead designer for marketing firm Inbound AV, shows how incorporating simple web design fundamentals can help your website generate more traffic and engage prospective customers, all while increasing your brand’s overall online success.
Leading social media consultant Jenn Herman hosted a session on current Facebook success strategies at The 2019 NAMM Show. The presentation offered practical tips to help you make the most effective use of your time and business presence on the social media platform. Discover how to catapult your Facebook presence ahead of the crowd.
New changes to Facebook are and have been impacting your audience reach and engagement, yet there’s no instruction manual to help you navigate these waters. In this special session for music retailers, brands and musicians, Dan Shinder, founder and CEO of Drum Talk TV, shows how to make the most of your Facebook presence. He also explores changes to Instagram and how to get better results on the platform.
The 2019 NAMM Show began with “Breakfast of Champions,” hosted by NAMM President and CEO Joe Lamond. The session featured a series of one-on-one interviews with industry thought leaders who explored the role of originality in driving the music products business forward. Lamond kicked off the session by commenting on how original thinkers don’t let external conditions effect their ability to create, invent and innovate.
In late 2018, James “JC” Curleigh took the reins as the head of Gibson after holding leadership positions with Levi Strauss & Co., Salomon and Keen. During “Breakfast of Champions” at The 2019 NAMM Show, Curleigh discussed the importance of originality in branding and thinking like a startup with NAMM President and CEO Joe Lamond.
Jun-ichi Miki has enjoyed a long and vibrant career at Roland, starting in engineering in 1977 and becoming president of the company in 2013. NAMM President and CEO Joe Lamond interviewed Miki during “Breakfast of Champions” at The 2019 NAMM Show. There, he shared his insights on creating innovative products, market development and how a love of learning has driven his career.