In this NAMM U Online video session, author and columnist Bob Popyk shares new ideas for selling difficult keyboard customers. He's joined by Bob Carbone of Piano & Organ Center and Art Olson of Artistic Pianos. Discover their tips, insight and wisdom in this fast-moving discussion.
The hybrid music lesson option is all the rage as we move into a post-pandemic world—giving students the option of taking music lessons live or from the comfort of their homes. In this session, Mike and Miriam Risko of Mike Risko Music School discuss five different ways to manage hybrid programs effectively and how to keep students and teachers happy while offering lessons in this new, flexible format.
Student retention is the lifeblood of every music program, but for many, the pandemic drove students out of lessons. If this sounds all-too familiar, don’t miss this session from Menzie Pittman of Contemporary Music Center.
Want to build a group lesson program designed for profitability, retention and long-term success? In this session, Robin Sassi and Kimberly Deverell of San Diego Music Studio reveal new ideas to rethink group lessons, drawing from the success of their own program.
Ask a customer what brought them in for a piece of gear, and chances are that among the reasons they give will be, “My favorite artist uses it,” or “I saw it on YouTube.” There’s no doubt that the right artist or video can trigger a sale—just look at how many major manufacturers invest resources into artist relations and product reviews.
Everyone seems to be getting an angle on the NFT phenomenon, figuring out how it fits into their creative output. Beyond the creative and marketing issues, what are the legal issues that come to bear when the intellectual property resides in another dimension? Music industry attorneys discussed how this new technology can help artists find new ways to monetize their creativity. The panel was moderated by Susan Short at The 2022 NAMM Show. (Also, this session is presented by Dan Warren of Warren Media and Marketing.)
Instagram expert Jenn Herman did a deep dive into the five strategies that matter most for Instagram marketing at The 2022 NAMM Show. She reviewed how to utilize common tactics like Reels and hashtags, as well as other methods to grow your music brand on Instagram and drive more website traffic. With the constant updates happening on Instagram, this session will ensure you maximize your Instagram strategy this year.
Video has become a critical success factor in marketing. In this session from The 2022 NAMM Show, Tracy Hoeft of Amplify 11 reveals what’s working in video marketing right now. Get a specific framework for making thumb-stopping videos, including tips and tricks specific to TikTok, YouTube and Instagram. Great videos can propel your social media and general marketing efforts. Watch this powerful double session to level up your video game.
Looking for the latest strategies to drum up sales with Facebook and Instagram ads? In this session from The 2022 NAMM Show, Ayana Webb, owner of The Musical Webb, discussed the most effective campaigns that help businesses tap into the highest-quality audiences, such as catalog, conversion, lead generation and store traffic campaigns. Get best practices and the most updated information from Webb, who has built an online lesson program with thousands of students using online advertising.
In this NAMM U Online video session, author and columnist Bob Popyk explores how to turn online piano shoppers into buyers. He’s joined by website specialist Tom Folenta and Tim Paul of Piano Trends Music & Band. Together, they look at new online marketing strategies, tactics and tips for piano retailers.