Tracy Leenman wanted to make her business a destination on National Music Day. Her solution? The almighty ukulele. Using the power of uke circles, she got the community into her store, Musical Innovations of Greenville, S.C. There, people young and old, experienced and inexperienced learned songs, played as an ensemble and bought a ton of product. Learn from her model.
Did you know that the simple act of communicating can make a big difference to your store’s bottom line? Colleen Billings of Billings Piano Gallery shows how communicating effectively with your employees will strengthen key relationships and your business. Committed employees become ambassadors for your store and your relationships with customers.
Key financial strategies from "40 Tips for Music Professionals 40 and Under"—a NAMM U session presented at The NAMM Show 2013. The session was hosted by CJ Averwater (pictured), Cris Behrens and Ryan West of NAMM YP (Young Professionals). Use this as a checklist, and share it with your employees.
If you own a music retail business, you may well follow a do-it-now philosophy—which is, of course, necessary to keep things running. Still, you also need to think about tomorrow, which means you’ll want to take action on your own retirement and business succession plans. Jeff Ponte of Edward Jones looks at your options.
Key management and operations strategies from "40 Tips for Music Professionals 40 and Under"—a NAMM U session presented at The NAMM Show 2013. The session was hosted by Ryan West (pictured), Cris Behrens and CJ Averwater of NAMM YP (Young Professionals). Use this as a checklist, and share it with your employees.
Key sales and marketing strategies from "40 Tips for Music Professionals 40 and Under"—a NAMM U session presented at The NAMM Show 2013. The session was hosted by Cris Behrens (pictured), CJ Averwater and Ryan West of NAMM YP (Young Professionals). Use this as a checklist, and share it with your employees.
The NAMM Show and Summer NAMM are always fun times to see new products, meet new people and catch up with old friends. Still, retailers need to make sure they use their time wisely. With that in mind, Donovan Bankhead of Springfield Music shares his top 10 tips for getting the most out of every show.
After watching her guitar pack sales drop, Lauren Haas Amanfoh of Royalton Music Center decided to change her sales strategy during the holidays. She devised a three-step approach to bump customers up to a higher price point. The result? A 300-percent rise in acoustic guitar sales and a doubling of her electric guitar sales volume. Find out how she did it.
B&O rentals bring in new customers each fall; create repeat customers for reeds, books and repairs; and provide consistent income year-round. For many years, all the area music stores around Royalton Music Center would wait to see what deal each store was going to run. Royalton's president, Lauren Haas Amanfoh, decided to create her own rental promotion centered on what made her company different: its music lesson program.
To attract customers, your store should be filled with cool products that customers want and need. But finding out what customers want can be daunting. Leslie Faltin of Instrumental Music Center explores three questions to ask yourself before committing to a purchase order.