There are salespeople and then there are business development specialists. Some salespeople think they're successful because they have a title, a customer list and a few big-ticket sales behind them. Business development specialists, on the other hand, don't need a title, a territory or special pricing programs. So which one are you? Here are 10 ways to know if you're a business development specialist.
Summer NAMM 2013 kicked off with the NAMM Retail Summit. The session looked at ways music retailers can supercharge their fourth quarter and holiday season. During his opening remarks, NAMM President and CEO Joe Lamond explains the urgency for the session. "Let's face it: the fourth quarter of last year—not so easy," he said. "So we're going to arm you today with a plan for the holiday season."
Summer NAMM 2013 kicked off with the NAMM Retail Summit. The session looked at ways music retailers can supercharge their fourth quarter and holiday season. In this segment, NAMM President and CEO Joe Lamond speaks with Gabriel O'Brien of Larry's Music Center and Chris Johnson of Musician's SuperStore. These retailers have successfully competed with national retailers on Black Friday weekend but take opposite approaches. Listen in as they reveal their proven strategies.
Summer NAMM 2013 kicked off with the NAMM Retail Summit. In this segment, NAMM President and CEO Joe Lamond interviews Lauren Haas Amanfoh of Royalton Music Center. During the holidays, Amanfoh decided to forgo guitar pack sales and focus instead on promoting mid-level, individual guitars. The outcome? A 300-percent spike in her individual guitar sales.
Summer NAMM 2013 kicked off with the NAMM Retail Summit. In this segment, NAMM President and CEO Joe Lamond speaks with three prominent music retailers about creative ways to drive store traffic during the busiest days of the year, when customers are most time-stretched. Hear how to maximize sales from Jeff Mozingo of Mozingo Music, Ryan West of West Music and Peter Sides of Robert M. Sides Family Music Centers.
Summer NAMM 2013 kicked off with the NAMM Retail Summit. In this segment, NAMM President and CEO Joe Lamond interviews Whitney Brown Grisaffi of Ted Brown Music and Ryan West of West Music about boosting store traffic and sales during the slow period after the holidays. Check out their ideas. Watch the video.
Summer NAMM 2013 kicked off with the NAMM Retail Summit. In this segment, retail sales and promotions guru Bob Negen shares one of his all-time favorite holiday promotions, The 12 Days of Christmas, with NAMM President and CEO Joe Lamond. This promotion can be an effective way to get people into a store and clear out slow-moving merchandise before the new year.
The last morning of Summer NAMM 2013 began with Best in Show, hosted by Frank Alkyer, publisher of Music Inc. magazine. Six retail gear experts shopped the show to find their favorite products and presented the top picks. Check out the entire session.
Many customers consider shopping a stressful chore and place a huge premium on convenience. Is your store merchandised in a way that contributes to their stress? Tracy Leenman of Musical Innovations offers 10 easy ideas to make a store more shopper-friendly, so customers feel comfortable in your showroom and can find what they need easily. The more comfortable they are, the more time and money they'll spend with you.
This past holiday season, Rhythm Traders drove store traffic and sales by hosting "The 12 Days of Christmas." Beginning Dec. 13, the drum retailer gave away an instrument every day until the grand finale on Christmas Eve, which featured a drum set giveaway. Owner Brad Boynton explains how the promotion led to his store's best December ever—and why it can be tailored to any retailer.