Why should someone shop at your store when it’s so easy to compare products and prices using an Internet search engine or calling one of your competitors? Customers like to do business with people they like, so give your customers a reason to shop at your store. Learn how to develop your store's culture to irresistibly attract your target customers. George Hines will give you specific examples to build a defined, high-performance company culture that focuses on your customers and employees to increase growth and profitability.

Join John Pedersen, aka Hornsmasher John, as he shares what he’s done to build his business through creating YouTube videos and products. John is seeing the results of his efforts with the start of each new school year. His YouTube videos have over 50,000 views, at 300–400 per day!

As a music store owner, you can’t escape budgeting. At The NAMM Show, Lori Supinie of Senseney Music urged retailers to view their companies’ budgets in a new light. She walked the audience through the essentials of the budgeting process and explained why you need a budget, how to prepare a budget and how you can use your budget throughout the year.

Bob Popyk shows how to take just a few minutes each day to train your sales staff on prospecting, closing, handling incoming calls, greeting the customer, handling complaints, dealing with the Internet shopper, creating add-on sales, developing customer rapport and preventing anyone from walking away without buying. Sound difficult? It’s not.

Summer NAMM is known for new products, exhibitor debuts and unique finds. And while enjoying the quality face-to-face time with vendors you can only find in Nashville, it’s sometimes difficult to scout out all the important items to amp up your business for the fall and holiday selling season.  Watch as Music Inc. publisher Frank Alkyer and his panel of well-respected retailers and buyers who have combed the show floor in search of the best products, ideas and trends─each share their top picks in four categories: Something Small, Gotta Stock It, Companies to Watch and Best in Show.

Joe Lamond, CEO and President of NAMM led Robin Lewis, co-author of The New Rules of Retail, and industry retailers Chris White, White House of Music; Gordy Wilcher, Owensboro Music; Lori Supinie, Senseney Music; and Scott Summerhays, Summerhays Music Center in a roundtable discussion as the NAMM Retail Summit came to a close.  Joe congratulated those retailers who came to Nashville to work on

Scott Summerhays, president of Summerhays Music Center in Murray, Utah is interviewed by Joe Lamond, CEO and President of NAMM as a guest panelist, along with fellow industry retailers and Robin Lewis, co-author of The New Rules of Retail.  Scott shared his perspective as a school music retailer (and member of NASMD - National Association of School Music Dealers) and how pre-emptive distributio

NAMM CEO and President Joe Lamond interviews Lori Supinie, president of Senseney Music in Wichita, Kansas and former president of RPMDA (Retail Print Music Dealers Association) during the NAMM Retail Summit.  Lori shares her thoughts on how the small independent retailer is important and well-positioned for the future.  "Maybe small is the new big."  Lori and Senseney Music went on to be named

Watch as Joe Lamond, NAMM CEO and President, interviews Gordy Wilcher, Owner of Owensboro Music in Owensboro, Kentucky, and president of iMSO (Independent Music Store Owners), during the NAMM Retail Summit.  Gordy shares his philosophy about not being afraid to act and jump in, especially through community involvement.  He wants his customers to think "We need to go to Owensboro Music to see wh

Chris White, President/CEO of the White House of Music in Waukesha, Wisconsin is welcomed as the first industry retailer guest by Joe Lamond, NAMM CEO & President.  Watch as Chris shares his insights on how he and AIMM (Alliance of Independent Music Merchants) members are adapting to the 'new rules of retail.'