After you gather the basic elements for your store’s lesson program such as an engaging teaching staff, practical lesson rooms and a level of student interest, you need to turn your attention to execution. A well-thought-out plan has vision, creativity and the ability to maintain that student interest.

Signing up for music lessons should be an easy process for both your customers and your staff. Since lessons can be a great source of revenue, everyone on staff should be capable of quickly signing up new students.

What if you have a customer inquiring about taking lessons at your store, but no available time slots to offer? Instead of turning away a potential student due to scheduling conflicts, Pete Gamber recommends keeping a waiting list as an alternative solution. Waiting lists can help you avoid losing future business in case your lesson schedule changes, or if you acquire new teaching staff.

Pete Gamber gives some tips on how to make your lesson rooms a safe, comfortable and productive environment for your teachers and students.

When selecting new teachers, in-person interviews should be a crucial component in your decision-making process. In this clip, Pete Gamber summarizes some of the key points to remember when conducting interviews for teaching staff.

Pete Gamber discusses some of his tried-and-true ways to find students to fill his store's lesson program.

Okay, so you’ve finished teacher interviews and you are confident you hired a great staff for your lesson program. In this clip, Pete Gamber cautions you to be careful of your first instincts to randomly schedule lessons for your teachers. Instead, schedule your teachers’ lessons with a plan in mind to set up your store for long-term success.

Let’s talk about store hours. Listen as Pete Gamber explains why your store hours are an integral part of any plan to increase the number of student lessons.

This record-setting NAMM U Breakfast Session left attendees inspired and motivated to breathe new life into their businesses as hosts Alan Friedman and Danny Rocks served up "25 Ideas for Improving Your Business--NOW!" These great ideas aren't just theories; instead, they're practical, dealer-tested tips shared by some of NAMM's most successful retail members, in the areas of sales, promotion,

Bill Hinely leads the discussion in Friday's Breakfast Session, "The Big Issues: Trends and Tactics."