Often, achieving viral status on Facebook, YouTube, Instagram and other platforms feels good but means nothing. Find out what metrics actually matter to your online media marketing in this special session from Scott Stratten, marketing rebel and sales, branding and relationship expert. He reveals what you want to know about metrics using a real-life case study from his own business. (This session originally aired during NAMM Believe in Music Week in January 2021.)

If we can find new, personal ways to bring the in-store experience into customers’ homes, we can look forward to building upon last year’s successes and creating a bright future for our companies. Here, James Harding, director of sales and marketing for Riverton Piano, shares five simple ways to bring your in-store culture to your website and online presence. He covers everything from product pages to video to web chat.

Do you want to increase your software sales using the XCHANGE platform? Then discover best practices directly from XCHANGE President Ray Williams. In this video, he shares power tips for boosting your software business via XCHANGE, covering everything from optimizing your website and working with vendors to training your team.

Find out how to make the most of Facebook and Instagram advertising to grow your customers and fan base. Ayana Webb has harnessed these tools successfully to build a web-based lesson business with more than 3,000 online paid students. In this session from The 2020 NAMM Show, she unpacked how to narrow down to the best targeted audiences, create ads that grab attention and build a quality fan base that has the potential to become paying customers.

Are you looking to boost your sales on Reverb? In this special online session, Sebastian Fabal, the company’s senior director of operations and outreach, reveals power tips for bolstering your Reverb business. He offers advice for improving your listings, diversifying your inventory and audience, and creating operational efficiencies on the online buying and selling platform. Discover how to grow your Reverb business today.

The world has fundamentally changed since COVID-19. Have your social media, online marketing and content changed with it? In this high-powered panel discussion, marketing thought leaders Jenn Herman and Larry Bailin reveal strategies, tactics and advice to connect with consumers in the new “next.” Get the latest updates!

What are the latest web strategies for music businesses? In this pre-recorded webinar from April 22, Inbound AV’s Peter Malick and Madison Revell look at how people’s online behavior has changed, largely due to COVID-19. They also reveal the website best practices that emerged during the pandemic. Discover the online services and technologies (as well as product categories) that your customers value in this new normal.

NAMM welcomed global business expert Marcus Sheridan for a special online education series on sales and marketing in the time of COVID-19. The third and final part, “Timeless Sales,” was held April 24 and looked at strategies, tips and advice to keep your sales moving and generate business in any condition. Sheridan is an internationally acclaimed business expert and named 1 of 20 “Speakers You Don’t Want to Miss” by Forbes magazine.

NAMM welcomed global business expert Marcus Sheridan for a special online education series on sales and marketing in the time of COVID-19. The second part, “Timeless Marketing,” was held April 17 and looked at how to build a marketing plan for your business that stands the test of time and helps you become the voice of trust among your customers. Sheridan is an internationally acclaimed business expert and named 1 of 20 “Speakers You Don’t Want to Miss” by Forbes magazine.

As the COVID-19 situation evolves, there’s still demand for musical instruments as people turn to music for entertainment, personal development and stress relief. In this online session, Sebastian Fabal, Reverb’s senior director of operations and outreach, shares the biggest trends happening with internet retail during this unprecedented time, along with best practices for retailers selling online.