Jen Tabor of Souldier Guitar Straps, USA, presents ways to give your retail store a facelift and turn your employees into assets. Unlock the hidden potential in your store with simple ideas and easy tips at little to no expense, including:  creating specialists (i.e., young people who are being underutilized in the store and who need to have a further specialty); encouraging your staff - you do

The opportunity to better understand technology can help grow your business. You can build your Web presence, step-by-step, with some tips from our industry experts, Bobby Boyles, Jen Lowe and Kurt Witt.

Make your store's Web site stand out from the rest. Danny Rocks shares an idea to post video of your store employees or customers playing their favorite instruments purchased from your store.