Is your music business simply “doing social media,” or are you using social media to achieve your objectives and increase your business? In this session, online and social marketing authority Ben Blakesley walks you through the four steps required of any social media marketing program. Don't waste time and opportunity on ineffective tactics. Discover how to provide real value for your business.

We live in an age of disruption. Every week, it seems there’s a new strategy, technology or social media that’s a “must use” or game-changer for your music retail business or brand. But trust, connection, consistency and service will always trump the next app to hit the market. And at The 2019 NAMM Show, marketing rebel and branding and customer-engagement expert Scott Stratten hosted an inspiring NAMM U Breakfast Session to help NAMM members navigate this age of disruption.

Video is critical to marketing your business, but every social media platform calls for a different strategy. You’ll want to know about the ins and outs, do’s and don’ts, and latest updates on video for each platform. In this NAMM U session, Tim Spicer of Spicer’s Music moderates a panel of rock-star marketers who reveal their video success secrets for YouTube, Instagram and Facebook.

In this NAMM U session, Dan Abel, director of marketing for Reverb.com, looks at how to get the most from your YouTube marketing. He highlights five creators who’ve mastered the art of YouTube and what they can show you about growing your own audience. Discover best practices, strategies and secrets of the most effective video marketers.

In this NAMM U sesison, Tim Spicer of Spicer’s Music shares his best tips for hosting events that help drive business. As a NAMM Top 100 retailer and winner of Best Marketing and Promotions in 2017, Spicer offers best practices, his formula for success and valuable lessons learned along the way. 

Andertons Music’s YouTube channel has more than 75 million YouTube views and 315,000 subscribers. In this session, Lee Anderton offers an insightful look at how he did it—and what it means to your business. In this fast-moving presentation, Anderton shows how he grew his store’s YouTube channel, how it’s expanded his customer base and what you can take away from his best practices.

Does your website need an all-out makeover, or are you just looking for good ideas to update your site? Tracy Leenman of Musical Innovations, NAMM’s 2015 Dealer of the Year, recently gave her website a successful revamp, and during this session, she leads a panel of music retailers who’ve done the same. They share their best practices for navigating a website makeover and share tips you can use to improve your own website.

Are you using your YouTube channel to its full advantage? In this session, Dan Abel, director of marketing for Reverb.com and former content partnerships manager at YouTube, explores five little-known tools and features that will help you create better content, get your videos in front of a larger audience and more.

In this session, Michelle Schulp, website developer and lead designer for Inbound Audio Video, helps you identify your website’s primary call to action and create online experiences that support that goal. Discover how seemingly minor web design choices have a huge impact on how people interact with and understand your website—and how that can affect your company’s bottom line.

The digital consumer has changed business as we know it. How can your business keep up, and even lead, in this new reality? During this NAMM U Breakfast Session at 2018 Summer NAMM, international marketing thought leader Marcus Sheridan revealed proven steps for turning a traditional organization into a powerhouse for this age of online marketing, e-commerce and disruptive technologies.