Looking to create more effective YouTube videos for your business? Want proven tips to improve your video marketing? Then check out this NAMM U session by Mitch Gallagher of Sweetwater. He shares practical YouTube tips and tricks, covering everything from video creation to YouTube channel essentials to helpful hacks.

More than ever before, it’s critical for music retailers to understand the financial principles of running a profitable business. Inventory management, intelligent financing, expense monitoring and proactive decision-making go a lot further than a mere bump in sales. Check out this session with Alan Friedman, CPA, on what really matters for your music store, and find out if you will pass the music retail financial IQ test!

You don’t need to be a professional marketer or photographer to reach customers on Instagram! Here, Ryan Sargent, social media manager at MakeMusic, and Billy Cuthrell, owner of Progressive Music Center, show you how to tear down the filters between you and your customers on social media and grow a following on Instagram. Find out how to introduce your business to new customers and drive engagement.

With more than 7,000 brands at The NAMM Show, it’s easy to miss out on your next best-seller. "Best in Show" kicked off the last morning of NAMM to highlight the not-to-miss products, services and technologies. In this NAMM U Breakfast Session, Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, moderated a panel of six music retail experts, who shopped the far corners of the exhibit floor to bring you their favorites.

Disappointed by poor returns from your email marketing? Find out how to harness cutting-edge techniques to grow your list, acquire new customers and re-engage existing customers. In this session, Inbound Audio Video CEO and MI industry marketing expert Peter Malick uncovers the six things that will transform your email list into a growth engine for your business.

Looking for effective ideas to drive store traffic and sales in a digital world? Then don’t miss this fast-moving roundup of proven promotions and events from an independent music retail leader, Whitney Brown Grisaffi of Ted Brown Music. She covers simple, powerful and not-so-obvious ideas for getting people into your store, introducing them to your brand and making them long-term customers.

YouTube, Skype and smartphones have changed the way people learn music. Is your lesson program keeping up? In this session, Billy Cuthrell of Progressive Music Center, a successful lessons business with 1,100-plus students weekly, shows how he’s expanded, modernized and updated his lessons using simple technologies.

Video is an invaluable tool for building your customer base and improving your online visibility, but are you doing everything you can to ensure that your videos are making an impact? In this session, Dan Abel, director of marketing for Reverb.com, explores five powerful tips to help you grow your video audience.

Why do some companies consistently outperform everyone else—and stay at the forefront as the competition struggles to keep up? At The 2017 NAMM Show, marketing legend Guy Kawasaki revealed the answer in "The Art of Innovation," a NAMM U Breakfast Session. Kawasaki offered practical, surprising and even counterintuitive ideas to trigger innovation in your own music business.

Is your website getting stale? Are you looking for new ideas for website content that impact your bottom line? In this session, Will Mason and Nicole Patton of Mason Music explore how to craft compelling content that will drive new and returning traffic to your site and store. Get ideas that will help you build awareness, familiarity and likability with your retail business—and, ultimately, generate more sales.