Generation Z kids bring a whole new set of challenges to music teachers and parents. Gen Z students learn differently because of their exposure to technology. So, how do you get a generation of kids known for their short attention spans to cope with the difficulties of mastering an instrument? Mike and Miriam Risko of Mike Risko Music School share their best tips.
In just four years, Spicer’s Music has gone from startup to go-to store. Its secret? Hosting powerful events that engage the community and lead to a surge in sales, traffic and customer loyalty. Here, co-owner Tim Spicer walks you through these events, along with how he’s used them to compete with larger online retailers, get free advertising and become the local music retail hub.
Video marketing can be the most engaging way to reach an audience, but how do you get your videos noticed in the fast-paced world of YouTube and Facebook? During this NAMM U session, a team of music retail video experts weigh in. Get ideas from Mitch Gallagher of Sweetwater, Shane Kinney of Drum Center of Portsmouth and moderator John Mlynczak of Noteflight.
2017 Summer NAMM closed out with "Best in Show," a roundup of the biggest products, technologies and services at the show. Hosted by Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, this fast-moving NAMM U Breakfast Session featured a panel of music retail experts. They shopped the far corners of the show floor to share the biggest products, technologies and services at Summer NAMM. This is the gear that’s sure to make a big impact in the fourth quarter—and the new year.
What does it take to reach today’s connected customers? How do you create an experience, in-person and online, that exceeds expectations, drives sales and wows consumers? At this session from 2017 Summer NAMM, customer-experience expert Doug Fleener looked at how to make a business stand out in this age of unlimited choices and nonexistent attention spans. Watch the video.
Imagine running a music lesson program that not only turns a profit but also increases your retail sales. In this NAMM U session, Paul Myatt, director of Forte School of Music in Australia, discusses the proven, low-cost guerilla marketing tactics that he’s used to build Forte into a program with more than 4,000 students across 12 locations.
At The 2017 NAMM Show, Tim Spicer of Spicer’s Music led NAMM Top 100 retailers in a session chock-full of innovative store-design ideas. These music retailers operate in vastly different locations and markets, and each one shared his unique vision to inspire fellow music retailers to get creative with store design.
Presented By Mike and Miriam Risko
Learning to perform is a critical part of studying music. Are you giving students enough performance opportunities in your music lesson program? Here, Mike and Miriam Risko of Mike Risko Music School look at five unique performance opportunities to consider for your students.
Presented By Myrna Sislen and Ryan Sargent
Facebook ads often fail because the right people don't see them. Don’t let your Facebook ads be ignored! In this NAMM U session, Ryan Sargent, social media manager for MakeMusic, and Myrna Sislen, owner of Middle C Music, show you how to use Facebook’s built-in tools to help improve your next ad campaign.
Presented By Daniel Jobe, Leslie Faltin, Jeff Bertrand and Peter Sides
Want to grow your rental business and make it more profitable? In this NAMM U session, Daniel Jobe, music retail consultant of the CPA firm Friedman, Kannenberg & Co., led a dynamic panel of school music retail experts. They presented five essential strategies to grow your rental business and bottom line, covering everything from best practices in growing your rental program to creating rental customers for life to financing your rental infrastructure.